British
Chamber
of Consumer

The Consumer Committee cultivates a thriving community for hospitality and retail professionals. We foster excellence, drive growth, and champion diversity and sustainability, enhancing Shanghai and China’s business landscape and beyond. Let’s connect.

Let's Connect

Our VISION

Our vision is to cultivate a vibrant community within the British Chamber of Commerce in Shanghai, where hospitality and retail professionals thrive through networking, collaboration, innovation, and shared learning.​

We aspire to be a platform that fosters excellence, drives growth, and champions diversity and sustainability in the hospitality and retail sectors, ultimately enhancing the overall business landscape and contributing to the economic development of Shanghai, China and beyond. ​Let’s connect.​

Our Purpose

  • Share industry-relevant information across various sectors.​
  • Help provide assistance and guidance in business strategy, cost-effectiveness and planning.​
  • Analyse future trends in travel, hospitality & retail​
  • Review and benefit from best practices and industry standards​
  • Elevate a collaborative environment through networking and events

Meet our Committee

Chair

Zino Helminger
Executive Director, Head of Retail, CBRE

Vice Chair

Carol Xu
General Counsel, Greater China, Edrington

Vice Chair

Robert Xia
GM China, Virgin Atlantic Airways

Vice Chair

Brian Tong
Head of Upper Luxury, IHG Greater China

Members

Benjamin Zahn
Vice President of Operations, East China, IHG Greater China

William Bray
CEO, Beef & Liberty China

Ken Grant
Director, FDKG

Christina Leung
Managing Director, The Scotch Malt Whisky Society

Rudy Wilmmer
Partner / Corporate Development, DavidHugh

Mike Lee
Director of Commerce, Artyzen Hospitality Group

Tracy Guo
Brand Specialist, Vita Student

Vincent Zheng
General Manager, Shanghai Union brand management Co Ltd.

Daniel Bergbaum
Founder, White Space

Zoe Zhou
PMO, Greater China, Sodexo

Aimee Zhang
Director, Global Network Banking & Corporate & Institutional Banking, HSBC Bank (China)

Platinum & Associate Platinum Members

Join us

BritCham Shanghai is an organisation proudly run by its members — for its members. Whether your business is based in China or overseas, we welcome you to be part of our community. Let's connect, and become a member today.