Knowledge Exchange

Panel Discussion

Chinese consumers’ changing attitude toward foreign brands

6 Sep 2023 18:00 - 20:30
  • Member Price: RMB 150
  • Standard Price: RMB 250
  • In-person event

Four China market experts will join this panel discussion to share their insights into Chinese consumers’ buying intentions.

Image by snowing on Freepik

Event details

Please note that the event venue has been changed to BritCham Shanghai Office.

For decades, Chinese consumers had a strong preference for foreign brands. This, however, has changed. Local brands are growing and winning. Many new reports have found that led by Gen Z, Chinese consumers now buy more and more Chinese brands. What does that mean for the MNCs that are already in the China market? Is it still a good time for new brands to enter the China market? Let’s take a deep dive into the mind of the Chinese consumer and learn what international brands can do better in a more competitive environment.

This event is suitable for CMOs, marketing/PR executives, marketing directors, marketing managers, brand managers, brand owners, and entrepreneurs.

Industry sectors: creative industry, marketing, F&B, FMCG and more.

The entry includes canapés, two glasses of wine and soft drinks.

The speakers

Jacopo Bruni
Bruni Hospitality Consulting Beijing Limited
Riccardo Cavaglià
E-commerce & Supply Chain Director,
Adiacent China
Nariman Elhadidi
Lili Shen
Associate Brand Director,
Moet Hennessy Diageo (China)
Daisy Tang
Managing Director,
Hola Daisy


  • 6:00pm – 6:30pm: Registration
  • 6:30pm – 7:30pm: Panel Discussion
  • 7:30pm – 7:45pm: Audience Q&A
  • 7:45pm – 8:30pm: Networking and Close


In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff before 5 pm, 4 September 2023. Due to the service charges of Glueup and online payment platforms, we can only partially refund up to 90% of your ticket price and payment will be processed within 14 days after the event via your original payment method. However, it is non-refundable for a cancellation request made beyond the above-mentioned timeframe.  


BritCham Shanghai might take photos from the event and post these on its communication channels (for example website, newsletter and social media platforms) in order to create awareness of these events. By attending this event you consent to British Chamber of Commerce Shanghai taking and using such photos as described above.


BritCham Shanghai


BritCham Shanghai Office

Room 1108, South Tower,
M Place, 333 Chengdu North Rd,
Shanghai, China

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