Four China market experts will join this panel discussion to share their insights into Chinese consumers’ buying intentions.
Please note that the event venue has been changed to BritCham Shanghai Office.
For decades, Chinese consumers had a strong preference for foreign brands. This, however, has changed. Local brands are growing and winning. Many new reports have found that led by Gen Z, Chinese consumers now buy more and more Chinese brands. What does that mean for the MNCs that are already in the China market? Is it still a good time for new brands to enter the China market? Let’s take a deep dive into the mind of the Chinese consumer and learn what international brands can do better in a more competitive environment.
This event is suitable for CMOs, marketing/PR executives, marketing directors, marketing managers, brand managers, brand owners, and entrepreneurs.
Industry sectors: creative industry, marketing, F&B, FMCG and more.
The entry includes canapés, two glasses of wine and soft drinks.
In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff Eloise.Zhang@britishchambershanghai.cn before 5 pm, 4 September 2023. Due to the service charges of Glueup and online payment platforms, we can only partially refund up to 90% of your ticket price and payment will be processed within 14 days after the event via your original payment method. However, it is non-refundable for a cancellation request made beyond the above-mentioned timeframe.
BritCham Shanghai might take photos from the event and post these on its communication channels (for example website, newsletter and social media platforms) in order to create awareness of these events. By attending this event you consent to British Chamber of Commerce Shanghai taking and using such photos as described above.
Room 1108, South Tower,
M Place, 333 Chengdu North Rd,