IBSS Showcase | Marketing Retrenchment – Cost Control or Strategic Risk?

Don’t let uncertainty hold you back. Join us and learn how to make cutting costs work for your brand—not against it.

不要让不确定性牵制您的决策。加入我们，学习如何将“省钱”变成“明智投资”。

In today’s volatile business environment—marked by economic instability, geopolitical tensions, and relentless market competition— one of the first executive decisions on the table is: should organisations cut marketing budgets during difficult economic times, or continue investing to protect long-term growth?

Whether your organisation is facing economic uncertainty, internal performance pressures, or disruptive market shifts, this interactive masterclass, led by Dr Daniel Hampson, will equip you with the tools to:

• Understand the “Why” Behind Retrenchment
• Differentiate Strategy from Short-Term Fix
• Safeguard brand equity without sacrificing market relevance

14:00 – 14:30 Registration 签到

14:30 – 14:35 Opening remarks 主持人开场

14:35 – 14:45 XJTLU IMBA programme introduction 西交利物浦大学IMBA项目宣讲

14:45 – 15:45 Marketing masterclass – Marketing Retrenchment: Cost Control or Strategic Risk? 互动大师课 – 营销预算削减：是成本控制，还是战略风险？

15:45 – 16:00 Q&A

16:00 – 16:30 Networking session 自由交流

IBSS is part of Xi’an Jiaotong-Liverpool University (XJTLU), the largest joint venture university in China, founded by Xi’an Jiaotong University in China and the University of Liverpool in the UK. IBSS is the largest English-speaking business school in China and is in the top 1% of business schools worldwide, as the youngest business school in the world to achieve triple accreditation (from AACSB, EQUIS and AMBA) the highest international benchmark of excellence in business education.