Living Better for Longer: Practical Perspectives on Longevity

Max Kirkby spent 35 years in the Pharma industry. An experienced drug development leader, leading both global cross-function drug development teams, development functions and R&D organisations.

During his development career Max brought to market a number of new medicines across multiple therapy areas. Within oncology he has led teams through approvals with US FDA, EMA, PMDA and NMPA including assets with companion diagnostic registration requirements.

Max has lived and worked in UK, USA, Sweden and China and managed development teams globally and R&D organisations in China and Japan. He is an engaging leader who puts a strong emphasis on high-performing teams, individual development, cross-functional working and good governance to drive successful drug development.

Max has more than 14 years experience living and working in China in both global and local leadership roles and is passionate about the importance of including China and other Asian countries like Japan and South Korea in global development from an early stage. This enables both the diversity of expertise from these important countries to be ehanced within the global development strategy as well as ensure their patients can access new treatment options at the same time as those in the US and Europe.

Eddie Liu is General Manager of the Limitless Centre at New Frontier Group (NFG), where he oversees the centre’s overall development and advances the integration of longevity medicine and proactive health management into clinical practice.

Limitless is a physician-led platform for longevity and managed medical care, combining precision testing, personal health data and tailored interventions. Drawing on NFG and the United Family Healthcare network, it integrates multi-omics testing, clinical medicine, health data and ongoing care to provide individuals with a coordinated approach to long-term health management.

Eddie began his career in finance and insurance at Taiping Life Insurance before moving into healthcare. Over the following 15 years, he held business development and hospital operations roles across United Family Healthcare’s North, South and East China markets. His experience spans the planning and launch of new hospitals, the expansion of clinics into full-service hospitals, and the transformation of an established hospital with a 20-year history.

Combining his financial background, commercial perspective and healthcare management experience, Eddie explores business models built on clinical expertise, personal health data and continuity of care. His work focuses on developing longevity medicine into a sustainable and scalable business.

Eddie holds a bachelor’s degree from McMaster University in Canada and a Finance MBA (FMBA) jointly awarded by Tsinghua University and The Chinese University of Hong Kong.