We. Red Bridge Showcase | From “Seen” to “Trusted”: How Brand Communication Breaks Through in the AI Era

Held by Frances Ma, VP of Corporate Communications at We. Red Bridge, this sharing will take a deep dive into how brands in China can harness the generative AI wave to reshape their communication strategies and cognitive pathways in the local market, ultimately strengthening visibility, trust, and reputation resilience. Drawing on We. Red Bridge’s newly released GEO Development & Brand Communication Trends Report, the session will unpack how brands can shift from merely being seen to genuinely being trusted, across both long-term PR strategy and short-term execution, driving organic brand equity growth.

As AI platforms increasingly become the go-to gateway for high-quality audiences to discover information and make decisions, brands must rethink how they establish visibility, credibility, and influence in the AI ecosystem (tailored to real-world use scenarios) while building brand content assets that are both enduring and sustainable.

Frances will be joined by technical GEO experts to explore the latest trends in Generative Engine Optimization (GEO) and shed light on how AI identifies, interprets, and cites effective brand content. Together, they will discuss how organizations, whether in PR or brand marketing, can adapt to this technological shift and build content systems that AI is more likely to trust and recommend.

Attendees will walk away with a sharper understanding of the fundamental shifts reshaping brand communication in the AI era. They will learn what kind of content will matter more, what earning “trust” more readily will look like in tomorrow’s communication landscape, and how to elevate brand influence in AI-driven decision-making moments, to ultimately position their business or product as the preferred choice and the default answer in the minds of consumers.

14:00-14:30 Sign in

14:30-14:35 Opening Remarks by Host

14:35-15:35 Keynote Speaker: Frances Ma

15:35-15:55 Q&A

15:55-16:00 Networking / Photo Opportunity

*The Chamber reserves the right to alter the above agenda at its sole discretion.

Disclaimer: By joining this event, you agree that photos, video, and audio recordings taken onsite may be publicly shared by the Chamber for promotional and communication purposes.

Locally born, globally fluent, built for the full complexity of China.

We. Red Bridge propels brands to launch, grow, and lead in the world’s most demanding market. Our roots are in PR, which means we know that the best brand relationships are earned, not bought, whether that’s building consumer movements that embed brands into Chinese culture, or guiding multinationals through the reputational and communications challenges that come with operating here.

We work across brand marketing, corporate reputation shaping, and everything in between, serving businesses across sports, luxury, travel, tech and health who need a partner that combines cultural intelligence with real strategic depth.

Agile, disruptive, and relentless. Those hard-to-crack challenges? We love them.

<Showcase Session> is a service that BritCham Shanghai offers to business members. Through the <Showcase Session>, member companies will have the opportunity to introduce and promote their services and products to interested Chamber members and non-members.