WPP Media China: 2026 Economic & Media Outlook

8:00 – 8:30 Arrival, Networking, and Breakfast

8:30 – 8:35 Opening Remarks
Rupert McPetrie, CEO, WPP Media China

8:35 – 9:15 Keynote 1: China’s 2026 Economic Blueprint 2026
G.Bin/Zhao, Founding Chairman, Global CEO Institute
Guest Economist, Forbes China & World Finance Forum
Venture Partner, Asia Investment Capital (AlC)

9:15 – 9:45 Keynote 2: Winning China Marketing Strategies for 2026
Dennis Potgraven, Chief Strategy Officer, WPP Media China

9:45 – 10:05 Keynote 3: From Local to Global: Crafting a Glocalization Strategy for Brand Success
Dan Hui, WPP Media China Outbound Business Lead
Managing Director of Essence Mediacom | Dan Hui, WPP

10:05 – 10:45 Panel Discussion

Navigating Economic Headwinds: Sustainable Strategies for Long-Term Brand Equity
The Role of AI-Powered Marketing in Navigating Macroeconomic Volatility
Decoding 2026: Where to Find Profitable Growth in the New Opportunities
Beyond ROI: The New Metrics for Proving Marketing’s Value to the Board

8:00 – 8:30 签到交流与早餐

8:30 – 8:35 开幕致辞
Rupert McPetrie, WPP Media中国区首席执行官

8:35 – 9:15 演讲1: 2026中国经济展望
赵广彬，环球CEO智库创始理事长
福布斯中国及世界金融论坛特邀经济学家
亚投资本业务合伙人

9:15 – 9:45 演讲2: 中国市场五大制胜营销战略
Dennis Potgraven, WPP Media 中国首席策略管

9:45 – 10:05 45 演讲3: 制定 “全球本土化” 战略, 打造成功品牌
回聃，WPP Media 出海负责人
精识中国董事总经理

10:05 – 10:45 圆桌讨论

逆风前行: 构建品牌长期价值的可持续策略
人工智能营销如何应对宏观经济波动
破局2026: 新机遇中的盈利增长点挖掘
不再局限于投资回报率: 证明营销价值的新标准

<Showcase Session> is a service that BritCham Shanghai offers to business members. Through the <Showcase Session>, member companies will have the opportunity to introduce and promote their services and products to interested Chamber members and non-members.