News Article

News Article

BritCham Shanghai announces revolutionary rebranding and starts a new chapter

19 May 2021

19 May 2021 – Shanghai, China – The British Chamber of Commerce Shanghai (BritCham Shanghai) today announced a revolutionary rebranding, marking a new chapter for the 106-year-old membership organisation. The Chamber is on a path to becoming more modern, more digital and delivering even greater value to its members.


James Dunn, Executive Director at BritCham Shanghai, said,

“The Chamber is a dynamic network of international businesses operating throughout China with members at the heart of what we do. We’ve listened to the voice of our members and have taken action to meet their expectations. We are now more digitally accessible; have a broader reach to newer industries; appeal more to younger members and have become more diverse and inclusive.

In this post-Covid and post-Brexit era, BritCham Shanghai has seized this moment to deliver greater value to our members. We’ve upgraded to an innovative CRM system; formed a new Technology & Innovation committee; launched the Chamber’s podcast series; upgraded business events and replanned social gatherings; and now, we’ve taken a further brave step to launch our new brand identity.”

The rebrand includes a top-to-bottom redesign of the Chamber’s website, logo, graphics, communications and correspondence. James added,

“I am very excited to introduce you to our new brand which marks a new age of modernity, diversity and inclusion. The new logo reinforces the Chamber’s purpose to ‘make connections‘. Representing our work in Advocacy, Knowledge and Community, the three moving parts of our logo ultimately culminate as a distinctive visionary star to guide the future growth of our Chamber and of the British business community.

Under the new brand identity, all of our events and activities are neatly packaged into series of ‘products’ assign to three value-streams, Advocacy, Knowledge and Community. Our product-model makes it easier for us to generate timely and more relevant content as well as making it easier for members to see the full breadth of our service.”


BritCham Shanghai’s new brand identity


Rosie Hawes, Chair of BritCham Shanghai, said,

“We are delighted to receive support from our sister BritChams in China on our rebranding. The British chambers throughout China share many common goals — from improving UK-China trade relations to building stronger international business communities. Each chamber also has unique qualities and should respond to the local needs of their geographic regions. BritCham Shanghai chose to launch its new brand now as an essential next step in responding to our members’ needs and delivering greater value back to them.

Although operating independently, the British chambers across China are in frequent communication. Advocacy is where the chambers closely collaborate, ensuring we have a collective, active voice for British businesses across China. The next annual ‘British Business in China: Position Paper’ will soon be launched in Beijing on 26 May and the Shanghai launch event will be on 3 June.”

BritCham Shanghai’s rebranding journey started from an intensive member insights report conducted in 2018; then several rounds of discussion with the Chamber’s committee chairs to finalise the product-based model; designing of the new website and brand image started from 2020 and now on 19 May 2021, the new BritCham Shanghai rebranding officially launched.

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