On the morning of 15 September, BritCham Shanghai had the privilege of hosting a roundtable meeting at the Chamber office, featuring Kass Sells, the CEO of International at WE Communications.
This event was part of the Chamber’s Global Visionary series, dedicated to cultivating robust business connections, offering access to global business insights, and facilitating meaningful interactions among our members and visiting senior management/VIPs from around the world. The occasion provided a unique opportunity for members to directly engage with influential leaders from multinational corporations, exploring potential avenues for collaborative growth and mutual benefit.
The gathering commenced with a warm welcome from Grace Guan, an Executive Committee member of BritCham Shanghai, who extended her greetings to all the attendees.
During the roundtable discussion, Kass shared insights into the current communications challenges faced by global brands and shed light on the concerns keeping global CEOs awake at night. As global brands increasingly focus on China’s growing influence and spending power, Kass discussed how they are crafting their “China strategies” while balancing their global brand with China’s cultural dynamics and consumer expectations. The attendees also shared their experiences and insights on how to collaborate and communicate with their global team regarding the recent trend in Artificial Intelligence (AI) and ESG.
The roundtable offered a unique opportunity for Chamber members to directly engage with influential leaders from multinational corporations, fostering the exploration of mutually advantageous avenues for collaboration and advancement.
Among the esteemed attendees were representatives from prominent organizations such as Convatec, The University of Edinburgh, Octave, Grant Thornton, David Hugh, Rockwell Automation China, ClassPass, and Cerberus Marketing.