BritCham Shanghai recently hosted the Creative Industries & Marketing (CIM) Committee Working Group Meeting, bringing together industry leaders from across creative, cultural, marketing, and experiential sectors for strategic discussion and exchange.
The meeting opened with an overview of the evolving role of BritCham Shanghai committees as member-led platforms, with a growing focus on advocacy, thought leadership, and cross-industry collaboration.
Participants were also briefed on the UK Modern Industrial Strategy 2035, which formally recognises Creative Industries as a priority sector. The strategy highlights the sector’s significant economic contribution and strong alignment with China-facing opportunities, particularly in design, architecture, immersive experiences, cultural exchange, and IP-led content.
CIM Committee Highlights
Committee members reflected on key initiatives delivered in recent years, including:
These initiatives underline the CIM Committee’s role as a connector for talent, ideas, and collaboration.
Industry Sharing & Key Takeaways
An open discussion covered perspectives from media, architecture, immersive design, hospitality, cultural tourism, and digital platforms. Key themes included:
Get Involved!
Should you have any questions or wish to express interest in joining the Committee or its working group, please do not hesitate to contact us at eloise.zhang@britishchambershanghai.cn.
