Insight Report

PwC Embracing ESG transformation

17 Dec 2021

How asset managers are leveraging regulation to drive value creation.


The term ESG has come of age. It is 16 years since the United Nations published its landmark study into how to integrate environmental, social, and governance concerns into capital markets. Now, as the world contemplates how to ‘build back better’ from the COVID-19 pandemic, we are embarking on another step-change.

ESG is no longer a niche pursuit. PwC’s research suggests institutional investors in Europe expect ESG and non-ESG products to converge and, from next year, 77% of these institutions expect to stop buying the latter. We believe that in Europe alone, ESG fund assets under management could account for more than 50% of mutual fund assets by 2025, representing compound annual growth of 28.8% between 2019 and 2025.

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