Insight Report

McKinsey Playing offense to create value in the net-zero transition

18 Apr 2022

Decarbonization will reshape the economy, opening new markets and imperiling others. Now is the moment for companies to spot green growth opportunities and move boldly to take advantage.


As the dangers of climate change have become more apparent and urgent, investors, customers, and regulators have raised their expectations for companies, demanding that they set targets for reducing net emissions of greenhouse gases (GHGs) to zero and offer clear plans for achieving them.

This article lays out the opportunities, parse the trade-offs, and set out a path for companies thriving in the net-zero economy.

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