Insight Report

McKinsey & Company Sustainability in packaging 2023: Inside the minds of global consumers

24 Aug 2023


Sustainability continues to be an increasingly important issue for the packaging value chain. At the same time, consumer awareness is also growing. As societies emerge from the COVID-19 pandemic, consumer sentiment is evolving away from a hyperfocus on hygiene. To understand this better, we launched a survey across 11 countries to explore consumers’ attitudes toward sustainable packaging. This builds on our 2020 work focusing on consumer sentiment globally, as well as our 2023 work related to consumer sentiment in the United States.

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