The China New-Retail Summit

11 Jun 2025 17:00 - 20:00

Join for an insightful evening with industry experts as we explore trends and strategies in China’s New-retail, and share an exclusive shopper research report by OUTFORM.

The China New-Retail Summit will bring together China’s leading voices in retail, from both brand and agency side, to share new innovations and trends in physical retail, and discuss effective strategies in a challenging and fast-changing industry.

Together with OUTFORM, we will also share an exclusive first look at some of the findings from a groundbreaking piece of shopper research on what drives sales, foot traffic, and social sharing in retail in China in 2025.

This event aims to connect industry professionals, facilitate the sharing of best practices, and better equip attendees to navigate opportunities and challenges in China’s increasingly challenging, fast-evolving retail landscape.

About the 2025 Retail Insights Paper Release
OUTFORM, a global retail agency, has been conducting research on what drives foot traffic, basket spends, and social sharing in offline retail for several years now. We usually use this data to inform our design, engineering, and production of retail displays and experiences, and have never made this data public.

However, this year marks the first time China has been included in the dataset. We’d like to share it with retailers here on the ground – to help them navigate a unique market during a very challenging time globally.

We will share an exclusive first look at some of the findings from our groundbreaking piece of research at the China New-Retail Summit.

Harriet Sheffer

Head of Strategy & Commercial, OUTFORM APAC

Harriet has spent the last decade in China helping MNC’s and NGOs grow, through corporate communication, media, brand, and marketing strategy. Now guiding OUTFORM, a global retail manufacturing agency through market entry into the APAC region, with commercial, creative, marketing, and brand planning.

During this time Harriet has been active in creating communities, and running not-for-profit organisations in China; facilitating programs for the UN Gender Equality Conference China, Start-up Weekend for Google, and chairing the board of the British Chamber of Commerce Southwest China, to advocate for British Businesses in the region during Covid-19. She is excited to assist the chamber with brand, marketing, and strategy to support members in a new era of British Business in China.

Lauren Cadman

Head of Strategy, Mindshare, WPP

Lauren heads up the strategy team at WPP’s media agency Mindshare where she serves the Luxury conglomerate group LVMH and its various Maisons. She has been on the pulse of consumer insights and brand strategy for the past 8 years in China, during which she has guided various clients and brands through shifting economic conditions and consumption patterns.

Yang Liu

Country Manager, Mulberry North Asia

Yang is the Country Manager of Mulberry North Asia. She approaches creativity from diverse disciplines, with a focus on aligning creative strategies to achieve business outcomes.

Dr. Bernd Pichler

Managing Director Greater China, Aston Martin

Dr.Bernd Pichler, Dipl.-Kfm., EMBA GSBA Z, M.Sc, Hptm.d.R.

Managing Director Aston Martin Greater China

Having spent 12 years in the German Army and Air Force as officer, Bernd Pichler continued to experience 26 years in Volkswagen, Jaguar Land Rover, ICONIQ NEV, Bentley and now Aston Martin in senior leadership roles like Finance Director, CFO, Sales EVP, CMO, General Manager, Regional Director and Managing Director. In August 2023 he joined Aston Martin Lagonda as Managing Director for Greater China, based in Shanghai. The graduated economist and EMBA spent the last 19 years in China and Singapore, working successfully within WFOEs and Joint Ventures in market leading positions (TOP5). He is married, has four children and is proficient in 4 languages. He recently received the M.Sc. and the Global Doctorate of Business Administartion from KEDGE Business school in Marseilee/France. He is very passionate about Leadership-related topics.

5:00–5:20 PM | Welcome Refreshments
5:20–5:30 PM | Opening Remarks
5:30–6:00 PM | Keynotes x 2
6:00–6:20 PM | OUTFORM Presentation: 2025 Retail Insights
6:20–6:50 PM | Panel Discussion
6:50 PM–Late | Networking & Refreshments

*BritCham Shanghai reserves the right to alter the above agenda at any time.

Notes:

In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff eloise.zhang@britishchambershanghai.cn before 5 pm, 9 June. Due to the service charges of Glueup and online payment platforms, we can only partially refund up to 90% of your ticket price and payment will be processed within 14 days after the event via your original payment method. However, it is non-refundable for a cancellation request made beyond the above-mentioned timeframe.

Shanghai Grand Ballroom, The Sukhothai Shanghai

Level 2, 380 Weihai Road, Shanghai

上海素凯泰酒店，上海厅

上海市静安区威海路380号二层

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