Fortnum & Mason is essential for anyone in search of extraordinary food, joy-giving things, unforgettable experiences and exceptional service. First founded in London in 1707 after Queen Anne gave her footman William Fortnum permission to sell on discarded candles from St James’s Palace, Fortnum’s has been privileged to enjoy a close relationship with the British Royal household ever since – holding several warrants throughout its history, including two from Her Majesty The Queen and HRH The Prince of Wales.
Every year, millions of people from around the world visit the Piccadilly flagship to enjoy Fortnum’s famous Afternoon Tea and shop in its plentiful food, gift and fragrance halls. The iconic brand is celebrated for its teas, Scotch eggs, handmade chocolates, and wicker hampers – each of which play a large part in its centuries of history – and today remains committed to imagination and discovery.
Proud of its storied past and innovating still, Fortnum’s mission remains to deliver a sense of pleasure to every customer, whether they’re shopping in London Piccadilly, Hong Kong shop & restaurant at K11 MUSEA, or at Tmall Flagship Store.
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This June, Fortnum & Mason is excited to announce the official opening of its Tmall flagship store. Fortnum’s is delighted to share authentic British tastes with food and tea lovers and deliver a sense of pleasure to Tmall customers.
From signature tea collections and biscuits to exquisite wines and teaware, Tmall flagship store offers a wide range of selections of the brand’s iconic products for a taste of the authenticity and extraordinary Fortnum’s is famous for. With fascinating storytelling, each of our signature products invites consumers to wander through the rich history of Fortnum’s and experience a piece of Piccadilly.
“First founded in 1707, Fortnum & Mason is celebrating its remarkable 315th anniversary this year. Throughout its history, Fortnum & Mason has become synonymous worldwide with extraordinary food, joy-giving things, unforgettable experiences and exceptional service. I am delighted to share our exciting Tmall Global Flagship Store launched on 18th June 2022, which is opening up a new chapter for Fortnum & Mason in Mainland China. Since we opened our physical flagship store and restaurant in Hong Kong in November 2019, we fully understand the importance of connecting with other business networks and the UK Government as we build our awareness, create more opportunities for a wider audience to explore our brand heritage and the Fortnum’s experience. Likewise, I am very excited to be able to start establishing our valuable network in Mainland China, including BritCham Shanghai and becoming a Platinum Member. I look forward to attending the upcoming events and meeting other members in person soon.”
— Carmen Chiu, Regional Managing Director APAC
Shop 022, G/F, K11 Atelier,
18 Salisbury Road, Tsim Sha Tsui,
Kowloon, Hong Kong