Business leaders predict that by 2026, half of their revenues will come from products, services, or businesses that haven’t yet been created. Here’s how new-business building can help bridge that gap through sustainable, inclusive growth.
According to the latest McKinsey Global Survey on new-business building, the more new businesses companies build, the better they get at building them; there’s an experience curve that may explain why only a small segment of companies capture most of the growth from new-business building.
The report describes the survey findings in detail, starting with the urgent need companies feel to diversify the sources of their revenues to respond to sustainability challenges, shifting customer demand, and technological change.
