Insight Report

JKR Chinese Female Consumers: Mentality, Values, Behaviour

3 Apr 2023

Uncovers important trends in women’s behaviour in China

About the report

JKR’s report uncovers important trends in women’s behaviour by shedding light on the mentality and values pursued by Chinese women through expert interviews and cultural analysis. This report inspires new ways of thinking, enabling brands to seize untapped marketing and business opportunities in this rapidly changing market.

The full report is written in Chinese.

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